The internet undoubtedly made changes to our patterns to consume. We, however, associate it only with the way we shop for clothes, electronics, and most other durable goods. The internet affected more than that Even a process as simple as our caffeine intake was drastically changed by the internet. Yes, the Internet changed the way people consume coffee like it did with so many other habits.
The consumption of coffee is high and it keeps showing growth. This can be associated with other things apart from the internet, mainly our current frantic way of living, which the internet is a huge part of, that makes people look for that extra boost that caffeine can give us. However, it is not clear if the internet is the only responsible for the increased consumption of coffee, it certainly is a trendsetter in the way we drink it.
Before the Internet and the social media craze, people brew coffee at home, in very private moments. It is still like that for people of older generations. Now, as you may see on every millennial’s Instagram feed, newer generations made drinking coffee a public ritual rather than a private one. They frequent coffee shops, share photos os their favorite drinks and large coffee shops even pander to that audience, offering drinks that are aesthetically pleasing to be photographed and posted. But this new public way of drinking coffee may be only the tip of the iceberg.
Over the years, there is a register of traditional coffee losing space for less traditional ways of brewing and drinking it If our parents usually drank coffee made from a lower quality coffee powder in large batches, several cups at a time, there is an increase in the consumption of single-cup coffees. A study from the National Coffee-Association of the United States on Coffee-Drinking Trends also shows that the consumption of higher quality coffee is on the rise, despite the premium prices that come with premium coffees. People are willing to pay for a better coffee if they have a bigger budget. Also, favoring expressos or even cold brews and push down coffees over the traditional way of brewing is also a noticeable trend.
The internet influences these new trends on consuming coffee, informing people about their quality and offering them means of buying the tools and the better coffee quality to make them. On the internet, you can even buy coffee directly from producers around different regions of the world and have them delivered to your doorstep. Producers can market and sell directly to their public, and the costs of promoting on the internet are fairly lower, making it possible that people can know about and consume these coffees, aware of their precedence down to the farm they came from, without the intermediation of bigger businesses. This is a convenience that was never dreamed about 10 years before.
It is easy to pinpoint how the Internet changed our relation to products that were never a part of our day-to-day until it arrived. But coffee was always there, and yet the Internet changed it drastically. It made the habit of drinking coffee something that younger generations experience as a group, and something for them to post about. It also gave consumers information and bring producers and final consumers closer, helping to increase the consumption of artisanal coffees and better quality coffees in general, boosted by the increase of consumption of regular coffees as well